A complete template for you to create your own buyer persona and map out the content associate with each step of your customers journey.
What you can do with the template:
- Create a profile of your ideal customer
- Assign action, emotions and touchpoints to each stage of the buyers journey
- Align your supporting content to each stage
- Create items that need to be created to fill the gaps in your buyers journey map
- Set annual and quarterly goals so your team is all on the same page
Not only does your entire team need to know who they targeting and why, but what content needs to created to help your ideal customers through their buyers journey.
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